Updated: Aug 22, 2020
Do not lag behind in this era of video marketing revolution, when you make some extra bucks just by marketing your products through amazing videos
Top 5 reasons why video marketing is considered to be the need of the hour
All It Takes Is One Good Video
“We are operating in a world where one good video can lead to massive social following; where massive following can drive programming decisions; and where programming decision can be dynamically created by a user or an advertiser." - Mike Henry
Video marketing is undoubtedly the most flexible and profitable medium of marketing in today's world and here are the top 5 reasons why I say so:
Videos Directly Impact The Purchase Decision
Videos are nothing but a set of moving pictures which creates an impact on the visual senses. When people see a video explanation for any product or service, they tend to relate to it almost immediately and subsequently make the purchase decision. Moreover, it becomes much easier for the marketer to explain the things in the most effective manner through videos rather than pictures or texts. Studies have shown that more than 80% of the people now make the buying decisions as soon as they are satisfied by the video explanations.
High Return On Investment
Although making videos are an expensive affair if you plan to do it with a full fledged set-up, but it still it would not make a hole in your pocket because videos will give you great returns on your investment. But another important thing to be known is that your videos need not be perfect with high end cameras and editing to fetch those great results. Instead what needs to be perfect is your video content, sound and the way you script it. Invest good amount of time planning that quality content to make your video a hit.
Faster Google Ranking
As per studies, a website with videos embedded in it is 50 times more likely to show up on a google search result for that particular topic. The plain logic behind this is that people when check out a website, they spend more time watching a video on the website and thus longer stay on a website, and hence google assumes it to be a trustworthy website. It is necessary to optimize the video for better YouTube ranking also.
Videos Can Go Viral Like Fire
Videos evoke emotions in the minds of people. If your video has been able to hit the right string, then it is bound to go viral by social sharing. People tend to share such exciting videos on their timelines and also with their friends which increases your brand reach and recognition very fast.
Social Media Likes Videos
Be it Facebook, Twitter, Instagram or LinkedIn, every social platform is pushing their native video content to gain maximum reach because videos keep the people engaged on a particular platform. Especially if it is a live video, the watch time would be 3 times higher than the normal pre-recorded videos.
So, what are you waiting for ! Start creating videos now ! Contact us anytime for kick-ass video ideas specially crafted for your business !